In a bid to boost sales of their online advertising, Facebook is offering free advertising on its website for those who visit its ads pages.
“We are offering ads on Facebook ads page for those that click on our ads page,” a Facebook spokesperson told Business Insider in a statement.
“This will help us to improve the quality of our ads and get people to sign up.”
The spokesperson said that this was the first time a paid advertorial had been offered to Facebook users.
“This is an effort to get more people to check in with us and sign up for our ads,” the spokesperson said.
“While we do not use ads to advertise Facebook directly, we believe it is a great way to give people a reason to check us out and to help us reach more people.”
The Facebook spokesperson added that “our ads are displayed alongside other content from our partners like the BBC, Google and Twitter”.
“The ads are shown in the order that they were displayed, which gives people more time to find what they want and then to click on it,” the Facebook spokesperson said, adding that “the ads are not placed on top of content from other partners”.
“Facebook is a global platform where advertisers have access to a vast amount of data on the sites they visit and we have an obligation to protect that information.”
These ads help us show people ads that are relevant to their interests and that they may have chosen to click.
“Facebook has long been criticized for its lack of transparency about how it tracks users online.
Last month, Facebook launched a crackdown on fake accounts that it claims have over 1 billion users.
The move followed reports that the company was censoring content deemed fake.