Recode/Google Google, the world’s biggest search engine, announced its acquisition of the blogging platform Recode on Wednesday.
The company will continue to use the company’s technology to deliver its advertising products to advertisers, said Google, adding that the deal “has enabled Recode to accelerate its digital strategy, improve its user experience, and accelerate its business and growth.”
Recode will continue operations as a standalone company, Google said.
Recode’s revenue is expected to grow to $5.2 million in 2021 from $2.8 million in 2020, according the company.
Google’s other acquisitions include video-streaming site Netflix and gaming company Zynga.
The search giant said that it also acquired a stake in Twitch, the popular video-game streaming service.