Free advertisement and free advertising is becoming a bigger part of the way in India, which will become the biggest free market for online content in the world when it comes to ad revenue next year, according to a study released by the Internet Association.
The new study estimates that the country will generate about $1.4 billion in ad revenue in 2021, which is higher than its current $1 billion in revenue from ad sales alone.
“India is on track to become the largest free market in the internet economy in 2021,” said Ajay Sharma, president of the Internet and Society Association.
“The digital economy is going to be a $6 trillion market globally by 2020, and by 2020-21 India is going on track, as it has become the leading digital economy.”
The survey, which surveyed 2,000 Indian Internet users, found that nearly two-thirds of Indian Internet customers have switched from paying for ads to using ad-supported websites, including Paytm, GoPay, and Snapdeal.
According to Sharma, there is also a growing demand for free content on social media, with more than 1,000,000 people on social networks in India now posting content for free.
“Free content is not only going to become a part of India’s digital economy in the future, but we are also looking to the next generation of Indians who are interested in it, whether they are in their 20s or 80s,” Sharma told The Hindu.
The study also found that there are nearly 50 million Indians on social networking sites like Facebook and Instagram.
This could be a sign of the growing interest in free content in India.
According, the number of Indian users on these platforms increased by nearly 50 percent between 2015 and 2017, and they now account for about one-third of all users in the country.
The internet is a huge opportunity for companies, who have the potential to increase revenue and profit margins, as well as increase their user base, the study found.
“Facebook is the biggest platform, and it is growing at a phenomenal pace, but India has also seen its growth.
The Facebook platform is the largest of all platforms, and Indian users are also increasingly interested in other platforms, like WhatsApp, Instagram, and Snapchat,” Sharma said.
“These platforms are now generating a lot of revenue and are growing at such a rapid rate, which suggests that Indian users might be interested in free services in the next decade,” he added.